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Privacy policy

Read the full Privacy Policy, in order to better understand how your personal data is used. The ways how information is gathered and used are described therein. You can likewise find information there on with whom said information is shared.

Secrets of Execution Letter:
Users who enter their email address into the email form to obtain informative literature (for instance, an SoE Letter) declare that they are in agreement with the SoE Letter being sent, in the context of newsletters, to the registered email address. The user may unsubscribe from receiving the newsletter again at any time by clicking on the “Unsubscribe” link in the email.

Should you have any further questions, please get in touch with us:

Further information

1. What is the Controller of personal data?

Any personal data processed by in connection with this Privacy Policy will be monitored by, which, in line with the Data Privacy Act of the European Union, is deemed the “Controller” of your personal data.

2. What is to be understood by personal information?

"Personal data" is data which identifies you, or which could serve to identify you. The latter includes, for instance, your name and contact details, your address, telephone number and events attended. Personal data may also include information on how you make use of the website and mobile applications.

3. When does this policy apply?

This Privacy Policy applies to any personal information that is gathered and used in regard to your relationship to Kolbusa as a client or prospective client. Should reference be made below to the “monitoring of personal data” and “With whom is your personal data shared?”, and that third parties are controllers, you should likewise read their privacy policies for further information.

4. How can you protect your personal data?

The personal information that you provide is protected to a high standard. Your data is never used for any purposes other than the one that is specified in these data privacy provisions. In regard to technical security, such as server hosting, solely renowned partners from Germany are used, such as 1und1 and Hetzner.

In order to ensure that your access to our websites and mobile applications is secure, please do not share your registration data with other people. If you are no longer using the website or mobile services, please log out.

5. When is personal information about you gathered?

Personal data is gathered once you use services of the website (this may be done directly by or by partners, such as Google or Facebook). You will find further information on that in the section, "What types of personal information are gathered?”.

6. What types of personal information are gathered and stored?

If you visit the website and make use of services, you may provide personal data.

The following categories of personal data are gathered:

  • Information that you provide in order to book a service.
  • Information on the online registration, such as for the newsletter and other interactions.
  • Information on the use of the website and mobile applications. You can find further details on the methods used under “How cookies and other methods are deployed to gather usage data from the website”.
  • Information on your device and your location, if you visit the website or use mobile applications. The latter likewise includes, for example, your IP address or the unique device ID. By the IP address a numerical code is meant, i.e. a unique identifier of your PC or another device. The recognition of the IP address can be deactivated from your device at any time.

7. Is “sensitive personal data” gathered?

Personal data such as race, ethnic origin, religion, state of health, sexuality or biometric information, is never gathered.

8. For what purpose is your personal information used?

  • In order to provide the services desired by you.
  • In order to fulfill regulatory requirements.
  • In order to offer services tailored to your needs and to treat you more personally.
  • To conduct analyses and market research.
  • To carry out marketing, including online advertising, and keep you informed about the products and services of
  • In order to engage in targeted online advertising.
  • In order to constantly improve the Kolbusa website and services, and increase their relevance for you. It is thereby avoided that you are sent information that has little or no relevance for you.

9. When will you receive marketing information?

In every email you have the opportunity to unsubscribe from receiving any further emails. Marketing information is sent regularly, but usually not more often than once per week. Your decision in regard to which notifications you would like to receive, and how they should be sent, is respected.

10. How can you change what marketing communications you receive, and how you receive them?

Should you decide that you no longer wish to receive any marketing communications, you can unsubscribe from them at any time by:

  • Clicking on the “Unsubscribe” link, which you will find in the footer of every e-mail.
  • Send an email to

Should you notify us that you no longer wish to receive any marketing notifications, please note that some personal data will still be stored, in order to let you know that you will not receive any more marketing notifications.

11. What is the legal basis for the use of personal data? will only process your personal data if there is a legal basis for doing so. The legal basis depends upon the reasons that has recorded, and that necessitate the use of your information. According to the data privacy laws of the EU and the Federal Republic of Germany, this is usually:

  • Because your data needs to be used to process your order.
  • Because it is a legitimate interest of to use your personal information to conduct the business of a management consultant, and especially to improve it.
  • Because needs to use your personal data to comply with a statutory obligation.

12. For how long is personal information kept?

Your data is stored for as long as is it is needed for the purpose for which it is processed. If you book a service, your data is stored so that the service desired by you can be provided. The information is subsequently stored for a period of time that makes it possible to comply with legal formalities (e.g., but not only, in regard to accounting information for the local Internal Revenue Service). This information may also be retained so that your experience with the website can be improved further.

Your stored information is actively reviewed. This information will be erased or anonymized once no legal, commercial or client requirement for its storage exists. If you cease interacting with as a client, your data will be removed or entirely anonymized after seven years.

  • Legitimate interests:
    As a management consultant (thus, a commercial company), has a legitimate business interest in using the personal data gathered from you to offer effective services and conduct the business.
  • Compliance with statutory obligations:
    There are situations where is subject to legal obligations and needs to store your personal data in order to fulfill said obligations.

13. With whom is your personal data shared?

  • Credit institutes and credit card companies, transaction companies (for instance, banks), credit reference agencies and providers of fraud screening services for handling payments and (where necessary) for conducting fraud reviews.
  • Third-party providers, in order to provide services which include the processing of data, for example conducting marketing initiatives or conducting client surveys.
  • Third parties such as law firms and courts, in order to enforce or apply a contract.
  • Usage information (not, however, your personal data) may be provided to other websites, so that they know that you have visited our websites (see “How cookies and other methods are used to gather website usage data”).
  • Usage information may be made available to the marketing agencies, inclusive of your personal data, in order to provide online advertising on websites or in social networks.

Personal information is never sold to third parties, or handed over for purposes that are not directly connected with

14. To which countries is your personal data transmitted?

Your personal data is transmitted to and to third parties in countries outside the Federal Republic of Germany and outside the European Economic Area, and stored there. This concerns the following content and information:

InfusionSoft: InfusionSoft is a company which is registered in the USA. Using InfusionSoft, it is possible to provide you with information on that is as relevant as possible, within the scope of emails (newsletters), and constantly improve the newsletter experience. The personal information that you have provided is stored in the process. Should you wish to inspect what information this is exactly, please write us a message. You will thereafter receive a precise list of the information stored.

Your data may, moreover, be transmitted to companies in countries outside the country where you are located, in order to offer you services. This may mean that you transmit your data to countries where, compared to the laws of the Federal Republic of Germany, you may have fewer rights.

If your personal data is transmitted outside the European Economic Area, all protective measures will be taken to ensure that your personal data continues to be protected in line with the standards established in this Privacy Policy.

15. What rights do you have in regard to your personal data?

According to the data privacy laws in the European Union, you have extensive rights in regard to your personal data. Answers in regard to the exercising of your rights are provided within one month. All inquiries are processed in accordance with applicable law.

16. How are you informed about any changes to this Privacy Policy?

Should this Privacy Policy be amended, you will find the updated version on This Privacy Policy comes into force on 25 May 2018, and replaces any previous privacy policies of This Privacy Policy applies to all information about you that is processed in connection with your relationship to Kolbusa as a client or prospective client.

If you would like to find out more about this Privacy Policy, please write to the Data Privacy Officer.

17. What special measures are adopted in order to optimize the website?

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses cookies, text files which are stored on your computer and enable an analysis of the use of the website by you. The information generated by the cookie on your use of this website is usually transferred to a server of Google in the USA, and stored there. If you activate IP anonymization on this website, your IP address is however first truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a server of Google in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities, and to provide the website operator with further services associated with the use of the website and Internet. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data. You may prevent cookies from being stored by setting your browser software accordingly. We would, however, like to point out to you that, in this case, you may not necessarily be able to use all the features of this website in their entirety. You can, furthermore, prevent the data generated by the cookie which relates to your use of the website (incl. your IP address) from being recorded at Google, as well as the processing of such data by Google, by downloading and installing the browser plug-in available at the following link (

You can prevent data on your use of this website from being recorded by Google Analytics by clicking on the following link. An opt-out cookie is placed, which prevents your data from being gathered in future when visiting this website: Disable Google Analytics

You can find further information on terms and conditions of use and data privacy at and/or at We are pointing out that Google Analytics has been extended by the code “anonymizeIp” on this website, in order to guarantee the anonymized gathering of IP addresses (known as “IP masking”).

Details of the source:

18. How/where cookies and other methods are used to gather website usage data.

In some areas of the website, cookies are deployed. Through such file elements, your PC can be identified as a technical entity while you are visiting this website, in order to facilitate your use of our services – also when you visit our site again.

With cookies, it is possible to:

  • Offer you practical website functions
  • Note your settings during your visit and for your next visit
  • Improve the speed and security of the website
  • Enable you to share content with social networks
  • Optimize the website for you and adapt it to your needs
  • Improve the marketing (keeping track of the personal preferences of our visitors, and providing user-specific content)

Cookies do not make it possible for a server to be able to read data from your PC or the data stored by another server. They do not do any damage to your PC, and do not contain any viruses.

However, you usually have the option of setting your web browser in such a way that you are informed about the occurrence of cookies, so that you can allow them or disable them, and/or can delete any cookies which may already exist. Please use the “Help” function of your web browser to obtain information on amending these settings.

The processing is carried out in order to improve the functioning of the website. It is therefore necessary to preserve our legitimate interests.

Cookies for providing website functions:

  • AddThis: AddThis makes it possible to share pages and other web content on social media platforms.
  • ClickFunnels: ClickFunnels provides various tools for online marketing.
  • Sumo: Sumo provides various tools for online marketing.
  • Google Analytics: We use cookies to count how many users have accessed our website, how long they spent on our website, and which pages they liked the most. With this information, we can continually improve our website. Via these cookies, we also obtain anonymized information on how users reached this website, and whether they had already been here once before. With these functions, we can improve visitors’ user experience, and, when enhancing our website, ensure that we fulfill their expectations.
  • Hotjar: Hotjar allows for analyzing the conduct of website visitors, in order constantly improve the services offered. This primarily concerns creating so-called “heat maps”.
  • Infusionsoft: Infusionsoft provides various tools for online marketing.

19. Queries and making contact

Should you have any questions in regard to this Policy, please contact the Data Privacy Officer or use the contact details that you find in the legal notice.

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